Momentum 90
The 90-day method I run men in their 20s through. 70kg to 60kg, built muscle doing it, life intact.
Most people ease in slowly and quit in week six with nothing to show for it. We go hard first, while the motivation is still there, so the change shows up while you still care about it.
Where this came from
I wasn't athletic at school and I was always the chubby one. Covid came and I went to the other extreme, crash dieting in my bedroom with a pair of dumbbells. Then in 2023 I let a bad patch spiral and lost everything I'd built — stopped training, ate whatever was in front of me, for eighteen months.
A friend told me to go and look in the mirror. I did, and I flipped a switch. What came out of that is the method on this page — not theory, just the thing that actually worked on me and now works on the people I coach.
The method
Motivation is at its highest on day one. Most coaches waste it easing you in. We spend it.
Weeks 1 – 4
Aggressive deficit, protein high, training locked in from the first session. This month buys you a visible change while you still care, and it tells me exactly how your body responds.
Weeks 5 – 8
Adjust off what month one showed us, then be boring. This is the month most people quit because nothing feels dramatic. It's also the month the result actually gets built.
Weeks 9 – 12
Either a final push, or we start bringing calories back up because you've already done the hard part. That's my call to make, and it's the one worth having someone make for you.
1:1 coaching
Your lifts and your numbers programmed and updated as you go. Not a PDF you get once and never open again.
Steps, protein, sessions, sleep. Nothing runs on memory, so nothing quietly slips for three weeks without either of us noticing.
You send the numbers and the photos, I send back what changes and why. Every week, without fail.
For the “can I eat this” moments, which is where most diets actually get lost. You get an answer, not a guess.
Before you message me
This is an aggressive approach. If you've had a difficult relationship with food or with restricting, this isn't the plan for you and I'd rather say that now than take your money. If anything about your health makes a hard deficit a bad idea, speak to your GP first.
And if you've got a lot less to lose than you think you have, aggressive is the wrong tool. Message me and I'll tell you straight.
Spots are limited on purpose
I coach a small number of people at a time because I'm also a full-time student and I'd rather do four properly than twenty badly.